When I started Iraba, I was driven by the belief that it was possible to create cosmetics that we could feel good about, but that could also make us feel good and find confidence within ourselves. My wish was for those we touch to ultimately show up in the world like the incomparable people they truly are.
Feel good, from a performance point of view, means that you can expect to feel great about your hair after a self care session with Iraba. You and your curls should feel refreshed and deeply cared for.
Feel good, from an ingredient point of view means that our ingredients would preferably be derived from nature -- because nature has already solved every problem we could possibly think of. It also means that we exclude harsh chemicals, and anything that could confuse our hormones. Iraba should be safe for kids, and for our precious bodies, always.
Did you catch that? Our secret is to go forage through all the nooks and crannies of nature and ask a simple question: How has nature handled this? We take good notes, and do our best to translate that into a form that fits our modern lives. I believe that this is what allows us not to compromise on performance.
While our products may be a little different from what you're used to, you should still achieve the styles you want. Give them a try and let us know what you loved a lot, and what you loved less...we're always learning, and you make us better.
It doesn't have to be grand, however..."In a gentle way, you can shake the world" Mahatma Ghandi