Product Ingredients

First things first, let's cover the top 2 class of ingredients we will not use, and why:

  1. The first class of products we will never use are those that are known or are thought to be endocrine disruptors. To put it simply, an endocrine disruptor is a compound that tends to behave similarly to another, causing a hormone to be, shall we say… "confused", and therefore over time triggering reactions it wasn't supposed to in our bodies. If you are a woman, you probably have heard about what hormones can do to your mood. Sadly, endocrine disruptors can cause much bigger problems both in men and women from thyroid related disorders, to reproductive health, to neurodevelopmental disorders in children, adrenal & metabolic disorders etc. It is for these reasons that our standard rejects the use of Parabens, and Phtalates among others, even though there are arguments that show that low dose exposure may not necessarily cause adverse effects.
  2. The second class consists of products that do not complement the nature of skin or hair, being harsh, with the ability to cause drying, irritation, or damage. These are ingredients such as strong surfactants (detergents) such as sodium lauryl, and other sulfates, or caustic ingredients such as sodium hydroxides and other types of strong bases found in products often marketed for curly hair.

    We inspire ourselves from a number of sources to create our standard including Canada's list of Restricted for Use in Cosmetic Products (Hotlist), the State of California Proposition 65, the Wholefoods body care standards, the Environmental Working Group's Skin Deep database, the PubChem Open Chemistry Database, the work of published authors such as the tightly curly ingredients dictionary.

    Whenever possible, we choose to include natural materials, from the African continent preferably, for the simple reason that as a wise man once said: "Nature is a better chemist than man"

    For more information on the WHO 2012 list of endocrine disruptors click here

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