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Ok my dear, let's troubleshoot. First off...don't feel bad. I've been there, done that...so many times, it's not even funny. Remember, we agreed that you'd try the wash and go at least 3 times before you give up. 

Ease is a big part of what we believe in. It's great for curls to look perfect, but if it's going to take hours and hours to do, is it all worth it? We'd say on most days...probably not! We most definitely fall closer to the lazy natural category than anywhere else 🙈⁠

Excellent question! While that's a question you will have to answer for yourself based on what you like to do to your hair, and how you like your hair to look, here are a few key things to consider before you decide:

If you have curly hair, you know that it’s easy to find yourself stuck with that dreaded situation: tangled, matted hair.

Do you also have flashbacks from childhood when a well-intentioned caregiver would run a comb and rip through your thick, dry, tightly packed curls? If you’re familiar with this, you’d also be able to recognize the sound of hair breaking off in the process, yikes!

Whether we like it or not, hair is a big part of how we see ourselves. Iraba asserts that with the right tools, we can appreciate our natural curl pattern, and realize that this hair that is so close to our faces is a big part of what makes each one of us both unique, and incomparable. That we, therefore, owe it to ourselves to care for those curls with the best stuff ever.