About Us

You might be thinking…."Oh boy, another curly hair product line…I have tried them all, what's this one about?"
 
Well, it's simple! We needed it. Having sensitive skin, being sensitive to smells, being concerned about being exposed to problematic ingredients, and having dry skin and hair, we were often disappointed by available options. One day, we finally decided to do something about it, and Iraba was born.  
 
Here are 2 promises we can make to you, and to ourselves:  
 
1) Every ingredient used in any of our products passes our "Iraba Standard" test which rests on these 4 pillars:

You can learn more about this on our product ingredients page.
 
Now let's face it, we only know what we know, and as science evolves, new discoveries are made, so we must adapt. Yes, we also read the "reports" of new studies that come out every now and then, contradicting prior ones, and creating so much confusion!
 
The good news is our team is proudly geeky and happy to read studies for fun, so you can sit back and know that we've done the digging on your behalf. That being said, we’re always looking for new information, so if you're into this stuff, feel free to reach out! Just know not to trust everything you read online. We prefer to scour scientific research-based content to support any claim.  
 
2) Our second promise is that we will always make our products simple, practical, and easy to use. Your time is precious, and you deserve to have solutions that make your life easier!
 
If any of this resonates, please subscribe to our Miss Iraba email updates, and get in touch. Give us feedback, or just say hello! Also, head over to the blog for lots more.
 
With gratitude and much love,  

-Team Iraba, the good people who continuously put in lots of work daily, to bring this cool idea (if we do say so ourselves) to life.

 Who is Miss Iraba?

She is our Sasha Fierce. Sign up to find out more! ;)