About Us

You might be thinking…."Oh boy, another curly hair product line…I have tried them all, what's this one about?"
Well, it's simple! We needed it. Having sensitive skin, being sensitive to smells, being concerned about being exposed to problematic ingredients, and having dry skin and hair, we were often disappointed by available options. One day, we finally decided to do something about it, and Iraba was born.  
Here are 2 promises we can make to you, and to ourselves:  
1) Every ingredient used in any of our products passes our "Iraba Standard" test which rests on these 4 pillars:

You can learn more about this on our product ingredients page.
Now let's face it, we only know what we know, and as science evolves, new discoveries are made, so we must adapt. Yes, we also read the "reports" of new studies that come out every now and then, contradicting prior ones, and creating so much confusion!
The good news is our team is proudly geeky and happy to read studies for fun, so you can sit back and know that we've done the digging on your behalf. That being said, we’re always looking for new information, so if you're into this stuff, feel free to reach out! Just know not to trust everything you read online. We prefer to scour scientific research-based content to support any claim.  
2) Our second promise is that we will always make our products simple, practical, and easy to use. Your time is precious, and you deserve to have solutions that make your life easier!
If any of this resonates, please subscribe to our Miss Iraba email updates, and get in touch. Give us feedback, or just say hello! Also, head over to the blog for lots more.
With gratitude and much love,  

-Team Iraba, the good people who continuously put in lots of work daily, to bring this cool idea (if we do say so ourselves) to life.

 Who is Miss Iraba?

She is our Sasha Fierce. Sign up to find out more! ;)


 A quick note from the founder

I am so happy you're here! Years ago, as a child, natural hair was an enigma for me. At first, I was curious. I wanted to see what would happen if it grew long. At the time, long natural hair wasn't acceptable in "the culture" around me. The only options were buzz cuts, flat top 🙈, braided, or relaxed.

Back then, I was too young for a relaxer, and when I would get my hair braided, tears would spontaneously start rolling down my cheeks. This would happen when a specific part of my scalp was pulled tight, and it happened every single time! 
Given all this, there was only one acceptable hairstyle choice: short.  I was probably 4 or 5 years old when I first wondered...what happens if it gets long? And also, why is a relaxer the only option? I wondered why hair seemed to be such a big deal, but couldn't quite figure out a good answer. In some ways, I am still trying to answer that question here.

Today, buzz cuts are out of style for young girls, and relaxers are no longer the holy grail of black hair. Many of us rotate between protective styles, which comes with its own set of issues. Sadly, hair remains a silent struggle that dangerously skirts self-esteem territory. Fortunately, the terms "Good Hair" and "Bad Hair" are also slowly falling out of style. What they represent though, is still real, and you know it. 

I'm convinced that all curly hair types will look good and be easy to handle if we care for them with an open mind, and with the right tools. I am committed to curating and formulating those tools here. We won't stop until curly hair stops being a source of grief.

Finally, we're a bit extra about our ingredients (nerd alert😂) so please take a minute to learn more about that here.
I hope we get to know each other better so we can serve your curls best. Give our approach a try, and tell us how we're doing!


Please always remember that You are incomparable. If you ever forget, email me, and I'll remind you!