Goodness + Ease + Simplicity

Testimonials

I really like the products. I used them on a really humid day and the results were great.
I’m going to recommend them to my sister.

Rita M.

 "The balm, which can be used as the oil in the LOC or LCO Method, contains a mixture of Shea, Argan, Castor, and Jojoba oils. This product is my absolute favorite out of everything"

Chanel B.

 The Conditioner impressed me....it detangled the curliest of curls that i have in the back of my head...It's amazing!

Nicole B.

The Hair balm adds shine to my hair and makes it feel soft. I can't wait to get more!

Isabelle K.

The curl pattern definition after using the Conditioner is amazing! Plus the hair is so smooth after washing - love it!

Michel R.

The Hair balm is light and the smell is just perfect, not too strong. Unlike most of the natural hair products I use

Rachel R.

The Hair balm makes my curls very easy to comb

Jacky N.

I get compliments all the time now, plus all my friends want to know what I'm using. 

Sarah M.

Featured Products

Hair Balm
Hair Balm
$12.99 USD $9.99 USD Sale
Iraba Essentials Set
Iraba Essentials Set
$66.35 USD $51.00 USD Sale
Curl Cream
Curl Cream
$14.50 USD $11.50 USD Sale
View all

About US

Goodness, Ease, and Simplicity. That's our promise.

We ensure all our ingredients have been scientifically proven to benefit your hair and are free from harmful sulphates, phthalates, parabens, and other caustic ingredients. 

Our products are easy and fun to use so even the busiest naturalista has enough time to maintain their hair care regimen. 

Our mission is simple: To help you fall in love with your curls.

Let's be friends! Subscribe below to connect

Blog posts

Your Mother's Day Gift on us! Enter to win!

Your Mother's Day Gift on us! Enter to win!

It's almost Mother's day, and we're wanting to bring Joy to a deserving Mama. We are suckers for heartfelt stories, so we want to hear from you! Tell us why your Mama should get the free gifts.
The Relationship between Hair Loss and Stress and What You Can Do About It

The Relationship between Hair Loss and Stress and What You Can Do About It

Did you know that stress could be the reason for your hair loss? Here’s a look at the relationship between hair loss and stress and what you can do about it.
March is Endometriosis Awareness Month: 5 things you need to know

March is Endometriosis Awareness Month: 5 things you need to know

March is Endometriosis Awareness Month. 1 in 10 women have this condition. There are lots of misconceptions about this Endometriosis. Here are 5 key facts you need to know. A few rare men can have it too!
View all