Goodness + Ease + Simplicity

About US

Goodness, Ease, and Simplicity. That's our promise.

We think Nature knows best, so we always start with Natural Materials and help them stay fresh.

You, Love, are too precious to be exposed to unnecessary gunk, so we look for ingredients that have been scientifically proven to benefit your hair, and are free from harmful sulphates, phthalates, parabens, and other caustic ingredients. 

Our products are easy and fun to use, so even if you're super busy, you'll be able to maintain your curls from the comfort of your home.

Let's make curly/coily/kinky hair SIMPLE 🥂

Let's be friends! Subscribe by email below to keep in touch, and never forget... You are Incomparable🧡


I really like the products. I used them on a really humid day and the results were great.
I’m going to recommend them to my sister.

Rita M.

 "The balm, which can be used as the oil in the LOC or LCO Method, contains a mixture of Shea, Argan, Castor, and Jojoba oils. This product is my absolute favorite out of everything"

Chanel B.

 The Conditioner impressed detangled the curliest of curls that i have in the back of my head...It's amazing!

Nicole B.

The Hair balm adds shine to my hair and makes it feel soft. I can't wait to get more!

Isabelle K.

The curl pattern definition after using the Conditioner is amazing! Plus the hair is so smooth after washing - love it!

Michel R.

The Hair balm is light and the smell is just perfect, not too strong. Unlike most of the natural hair products I use

Rachel R.

The Hair balm makes my curls very easy to comb

Jacky N.

I get compliments all the time now, plus all my friends want to know what I'm using

Sarah M.

Featured Products

Blog posts

You've Washed, you've Gone, and now...What a Mess!

You've Washed, you've Gone, and now...What a Mess!

Ok my dear, let's troubleshoot. First off...don't feel bad. I've been there, done many times, it's not even funny. Remember, we agreed that you'd try the wash and go at least 3 times before you give up. 

How to achieve a Great but Lazy Wash & Go on Tightly Curly hair

How to achieve a Great but Lazy Wash & Go on Tightly Curly hair

Ease is a big part of what we believe in. It's great for curls to look perfect, but if it's going to take hours and hours to do, is it all worth it? We'd say on most days...probably not! We most definitely fall closer to the lazy natural category than anywhere else 🙈⁠

Is a wash and go for me if I have very curly hair?

Is a wash and go for me if I have very curly hair?

Excellent question! While that's a question you will have to answer for yourself based on what you like to do to your hair, and how you like your hair to look, here are a few key things to consider before you decide: