Your Natural Hair is Amazing

Take the Quiz

Health obsessed

If you're sensitive to products and smells, and are a little frustrated with your curls, Welcome Home!

Something amazing happens when your curls are cared for. It's a short journey, but sooner than you know, you'll be doing a double take in the mirror.

Our approach is simple. We want haircare to be easy, simple, and made with the best stuff on earth.

Try one of our sets below, and sign up by email to get exploring with us.

Also, know this: You are Incomparable!

Collection list

Sets

Wash

Style

Testimonials

I really like the products. I used them on a really humid day and the results were great.
I’m going to recommend them to my sister.

Rita M.

 "The balm, which can be used as the oil in the LOC or LCO Method, contains a mixture of Shea, Argan, Castor, and Jojoba oils. This product is my absolute favorite out of everything"

Chanel B.

 The Conditioner impressed me....it detangled the curliest of curls that i have in the back of my head...It's amazing!

Nicole B.

The Hair balm adds shine to my hair and makes it feel soft. I can't wait to get more!

Isabelle K.

The curl pattern definition after using the Conditioner is amazing! Plus the hair is so smooth after washing - love it!

Michel R.

The Hair balm is light and the smell is just perfect, not too strong. Unlike most of the natural hair products I use

Rachel R.

The Hair balm makes my curls very easy to comb

Jacky N.

I get compliments all the time now, plus all my friends want to know what I'm using. 

Sarah M.

Blog

How to use Iraba - Quick Start Guide

How to use Iraba - Quick Start Guide

Iraba complete set products. with this set, you can achieve any style you can think of. this is how you can use them by starting with gentle shampoo apply it gently ,then move on to the tangle-melting conditioner, hair lotion, curl cream, hair balm, and, last, the natural styling gel, which will help you define your curls and create various looks.

Rena on expressing self, sharing love, and staying inspired

Rena on expressing self, sharing love, and staying inspired

In 5 years, I see myself as an independent woman who pursues her career and supports her own needs and those of her family, and who encourages other women to work hard to fulfill their dreams.
Interviews
Moyinoluwa Oripeloye: Hair Tips and telling stories for people who can't

Moyinoluwa Oripeloye: Hair Tips and telling stories for people who can't

I always say I'm essentially a writer because that's the one thing I knew I would do as a child. Telling stories for people who can't and sharing experiences is at the core of my existence. So I fused my passion for storytelling and writing into brand management and creating visual content around natural hair.
Interviews
View all