When I started Iraba, I was driven by the belief that it was possible to create cosmetics that we could feel good about, but that also make us feel good and find confidence within ourselves. My wish was for those we touch to ultimately show up in the world like the incomparable people they truly are.
You may have noticed that “no phthalates” signs started to show up on the packaging of items you purchase: plastic containers for food (Tupperware), various personal care products etc.
Sometimes, we come across ideas that we soon start to believe without ever really understanding why. Ever had that feeling? Maybe you’ve heard that parabens are “bad”, but why are they?
